Mobile attribution and analytics pioneer, Kochava, adds support for iBeacons and Custom Launch Experiences amidst explosive growth to close out 2014
- Kochava's support for iBeacons means advertisers can now track location-based events within the Kochava dashboard and leverage the data to increase retention and lifetime value.
- The Kochava SDK enables developers to subscribe to real-time attribution information within the SDK, in order to create custom launch experiences for users.
Kochava, the mobile attribution analytics and optimization company, today announced new features and services to help advertisers exceed their mobile media goals heading into 2015 – a year where mobile advertising will be front and center as brands seek to capitalize on booming mobile usage globally. From iBeacon support for tracking real-world events, to the use of onboarding links to deliver a custom launch experience, the Kochava platform continues to evolve in support of brands' needs and leads the industry in the effort to empower brands to optimize their mobile ad spend.
"2014 was a year of insane growth for Kochava and the entire mobile advertising industry," said Charles Manning, Kochava CEO. "As a company, our growth for the year will come in at over 500 percent, and the outlook for 2015 is even stronger. With the addition of new advanced features like our iBeacon support and the delivery of Custom Launch Experiences using onboarding links, Kochava is delivering the most precise analytics spanning from initial launch through conversion, optimization and lifetime value reporting. Hundreds of our customers around the world are using this data as actionable information and have leveled up on the quality and efficiency of their mobile campaigns globally. Look for 2015 to be the year brands truly optimize their mobile ad spend."
Attribute Media Spend via Real-World Events with iBeacons
Kochava's support for iBeacons means advertisers can now track location-based events within the Kochava dashboard and leverage the data to increase retention and lifetime value. An iBeacon is a low-cost, low-power transmitter which can be detected by mobile devices. Through Kochava, advertisers can manage all their iBeacons in a single dashboard and the Kochava SDK uses Apple's Significant-Change Location Service to ensure that an advertiser's app is aware of the 20 iBeacons nearest to their end user's location. For example, a hotel app might leverage iBeacons to accelerate check-in for frequent guests as they arrive at the hotel; a concert or sporting event venue might trigger merchandise coupons or seat-upgrade offers depending on a guest's location; or a department store may use iBeacons to understand and optimize the flow of customers through the store.
Onboarding Links for Delivering a Custom Launch Experience
The Kochava SDK enables developers to subscribe to real-time attribution information within the SDK, in order to create custom launch experiences for users. App developers may request the attribution source from the Kochava server. This feature enables the app to know whether the user was organic, and if not, to which network and campaign they are attributed. Now developers can ensure that when users launch their app for the first time, they are greeted with an experience relevant to how they installed the app. For example, a user who clicked on an ad unit offering a 20 percent discount can be served a different experience than a user who clicked on an ad unit which did not include a discount. A user who installed organically can be treated uniquely as well.
