Dassault Systèmes has conducted an online survey of 3,000 people in France, the United States and China with CITE Research to find out how consumers understand product customization, what importance they place on it and what they are willing to give up in return.
The survey shows that 74% of consumers are interested in personalising their home, a lower percentage than in other sectors such as healthcare or retail. The population most interested in this home personalization is the Chinese, - with 85%, the millennials, the most interested group - while the French are the least interested.
Intelligent household objects
One of the objectives when having a personalized house is that it adjusts to the behavior of the owners. Therefore, the most demanded products are those that would warn them in case of emergency, such as smart cameras, and those that adjust according to different times and situations of the day, such as thermostats or lights. The list goes on with doors that can be opened and closed remotely, blinds based on sleep patterns, intelligent occupancy sensors that detect who enters the room and configure it according to their own settings, and product replacement applications based on consumer habits, such as refrigerators that purchase finished foods. In 2018 the smart home business moved more than 400 million euros in Spain, according to data from the consulting firm Oliver Wyman, which forecasts annual growth of 14% until 2022.
The survey by Dassault Systèmes and CITE Research also addresses the personalization of the city, an aspect that interests 78% of consumers. According to a UN report, 55% of the world's population currently lives in cities, a figure they believe will rise to 68% by 2050.
According to the study Another consumption for a better future, carried out by the Organization of Consumers OCU and the Forum NESI of New Economy, 73 % of the Spanish assures that already it consumes on the basis of ethical or ecological criteria although 'barriers' persist. Moreover, 62 % of the Spanish consider that their consumption is a way of changing the world and more than half of them say they identify with the new trends that advocate for the economy to be at the service of more people and the planet.
58% of consumers say that Artificial Intelligence (AI) will be necessary, while 51% trust 5G technology, 47% voice assistants, 43% Virtual Reality (VR) and 31% 3D printing, all major Spanish trends. To produce this type of product, complete interactive platforms are needed, such as Dassault Systèmes' 3DEXPERIENCE platform, which allows the creation of digital continuity in all phases of design, manufacturing or distribution, optimizing resources.