Cisco's 2023 Data Privacy Benchmark Study reveals that to build trust, organizations focus primarily on compliance, whereas consumers value transparency most. 92% of respondents say their organization needs to do more to reassure customers about how their data is used in AI.
Organizations are getting a strong 1.8 times return on their privacy investments, with estimated benefits up significantly in the past year.
90% of respondents believe global providers can better protect their data compared to local providers.
The benchmark is an anonymous survey across 26 geographies* of more than 3100 security professionals familiar with data privacy.