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ShowStoppers® Partners With Dubai World Trade Centre For Innovative New GITEX Technology Week Press Reception

ShowStoppers® is partnering with the Dubai World Trade Centre (DWTC) to produce an exclusive new press reception ahead of GITEX Technology Week, the information and communications technologies tradeshow that is the business gateway to the Middle East, North Africa and South Asia.

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Now firmly established as MEASA's top ICT event - and one of the most influential in the world - GITEX Technology Week attracted 139,000 ICT professionals from 144 countries last year. 80 percent of world's leading ICT brands were present.

Running under the theme "Lets Create, Disrupt and Re-imagine Together," the 33rd edition of GITEX Technology Week 2013 runs from 20-24 Oct. 2013 at DWTC.

ShowStoppers @ GITEX 2013, the official pre-event press reception at GITEX Technology Week, is scheduled for 19 October and will provide key journalists with exhibitor product introductions, sneak previews and demonstrations. The invite-only event takes place at the Trade Centre Club on the 33(rd) floor of the DWTC's Sheikh Rashid Tower.

"GITEX Technology Week continues to thrive as one of the world's top events of its kind because it always goes the extra mile to innovate, deliver a return on investment for exhibitors and progressively shape the future of ICT in the region," said Trixee Loh, senior vice president at Dubai World Trade Centre, which organizes GITEX Technology Week.

"We are delighted to team up with ShowStoppers to provide top exhibitors with an extremely dynamic platform to amplify their GITEX messaging ahead of the event. We already have a strong track record of securing awareness-raising, lead-generating publicity, so we are confident that this partnership will help us reach new levels of achievement in this area," said Loh.

"We are excited to launch this new press reception," said Dave Leon, partner, ShowStoppers. 'We are building ShowStoppers @ GITEX to include the product demos and personal conversations that drive media coverage. This is the platform that is a trademark of ShowStoppers events; it helps journalists discover news and new products from industry leaders and innovators -- quickly and easily. It will help open new markets."

Emma Millar, regional marketing manager of IT distributor Logicom, said: "Logicom has increasingly ambitious plans in the region, so GITEX Technology week is always an essential and extremely impactful way of setting forth our latest products, innovations and thought-leadership. This year, we are intent on having our strongest voice yet at the event, so we are hugely encouraged by DWTC's willingness to expand its already robust networking and out-reach capabilities to include innovative events such as ShowStoppers."



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