05282022Sat
Last updateThu, 26 May 2022 11am
>>

Opportunities in the growing packaging market presented at EXPO2020 in Dubai

“Tradition Meets HighTech” - Heidelberg and IST Metz presented the latest industry trends to around 80 customers from the Middle East in the Baden-Württemberg House
The Focus was on digitization, sustainability and the latest solutions in packaging industry.

Heidelberger Druckmaschinen AG (Heidelberg) and UV specialist IST Metz presented the latest innovations in Printing and Packaging to around 80 customers from the Middle East at the Expo2020. The focus was on the packaging market, the world's fastest growing market segment in the printing industry. The packaging industry in the Middle East region recorded a growth in demand of around 10 percent last year, fuelled by the pandemic-induced large-scale switch in consumption patterns and a steep rise in e-commerce sales. Above all, the shift in consumption patterns towards packaged products and the considerable increase in e-commerce demand for packaged food, beverages, health and hygiene products has led to a diverse need for packaging.
The printing industry in this region also benefited from this trend. The printing volume has reached higher levels, mainly due to the increased demand for packaged goods. Customers in the Middle East are investing in carton packaging and label printing machines as the demand for locally produced goods continues to rise. Since autumn 2021 the industry has normalized again and the growth in demand has returned to levels before the pandemic.
"At EXPO2020 we were able to underline our leading position in the growing packaging segment," said Ludwig Allgoewer, Head of Sales and Marketing at Heidelberg. “Together with IST Metz, we are able to show the printshops new opportunities through innovative technologies and digitization. We help our customers to become more productive and to further increase profitability. "
“Tradition meets HighTech”
As a sponsor in the Baden-Württemberg House of EXPO2020 with air filtration, IST Metz is represented on site and has the opportunity to hold customer events on the premises. Customers from the Middle East participated in this event. After a tour of the Baden-Württemberg House under the motto "Source of Innovation", the latest applications and market trends including the world of UV technology were presented.
www.heidelberg.com

 

comments

Related articles

  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 7464 guests and no members online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.