• Prize presentation: "X wins" raffle at K
• Game-based: Gamification as a trade fair experience
• Spotlight on: Digital solutions from Arburg
"K", the world's leading plastics trade fair, which took place in Düsseldorf in October 2022, was spectacular in many respects. In addition to its machines, Arburg's stand featured a large "Digital Center". Visiting the stand paid dividends for Maximilian Vetter from Böblingen, as he took part in the "X wins" raffle and won. On Monday, 5 December 2022, Dr Christoph Schumacher, Director of Global Marketing, and Stephan Reich, Director of IT Digital Solutions, presented him with the prize: a new-generation iPad.
"It's great that you took part and showed that gamification works at a trade fair," said Dr Christoph Schumacher, congratulating Maximilian Vetter. "It was worth it," said the delighted winner, who works as an IT application engineer at Fischerwerke in Tumlingen.
Collecting machines virtually
The "X wins!" game worked as follows: Visitors could scan QR codes at 13 exhibits on the Arburg stand and in the arburgGREENworld pavilion. For example, applications such as the Allrounder 1120 H hybrid injection moulding machine, which produces a toolbox, or an Allrounder 375 V, which produces a bicycle tyre lever, could be discovered and collected in a fun way. To enter the raffle, an "X" had to be completed on the interface, similarly to bingo.
Digital solutions make an impression
Maximilian Vetter was at the K trade fair as a representative of Fischerwerke. He was very impressed by the Arburg stand: "Since we ourselves use the Arburg host computer system for our machines at Fischer, we were particularly interested in the area of digitalisation." The Arburg host computer system (ALS) can be used to plan and control an entire production line. This leads to high product quality and short downtimes.