At a packed event held by Brand Solidarity, hard-hitting techniques for brands and individuals to use in support of Ukraine, were offered by a panel of branding, PR, and social media experts. The key messages were: move fast because you’ll be remembered for dithering, be united to have impact, and be authentic – don’t turn your action into a brand message – Brand Solidarity is about “them’” not “you”. See below for the list of Brand Solidarity tips for supporting Ukraine.