SCMP Group Ltd (SEHK: 583), Asia's leading media holding company, today announced that its monthly luxury lifestyle magazine STYLE has won theExcellence Award for Best Feature on Timepieces at the coveted Asian Publishing Awards 2014.
Penned by STYLE Luxury Editor Ms. Vivian Chen, the award-winning feature story titled "INDEPENDENT MINDS" brings readers into the world of independent watchmakers, drawing upon interviews with sought-after horological masters. The 1,250-word story highlights that the veterans are carving out a niche in an industry largely ruled by formidable conglomerates. The exquisite handiwork and innovative movements of the independent masterpieces are rare and attracting serious collectors. "INDEPENDENT MINDS", first published in STYLEJuly 2014 issue
Ms. Elsie Cheung, SCMP Group Chief Operating Officer, said, "This is a significant achievement for a relatively young magazine, and this win is an appropriate statement of its growth towards becoming a must-read for discerning readers. For luxury brands, STYLE's quality content consistently helps them to reach a group of affluent and trendsetting clients. We're very proud of what STYLE has achieved."
"This is another significant milestone for STYLE as we have always aimed for high quality editorial content that is not only informative, but also timely and well-written," said Ms.Winnie Chung, Editorial Director, SCMP Specialist Publications. "This recognition reinforces the hard work we have expended - and the credibility we have earned - in a category that is not only highly specialised but also a leading segment of the world of high-end luxury."
Ms. Chung, a well-respected veteran journalist at the SCMP Group, commended STYLE Luxury Editor Ms.Vivian Chen for a well-researched feature that sheds light on an emerging trend in the world of watchmaking. Ms. Chen has an in-depth knowledge of haute horology. A regular at international watch fairs, her extensive and unbiased view of top watch brands and their novelties fuels her stories on luxury timepieces and other subjects.
Published on the first Friday every month with the South China Morning Post, STYLE isHong Kong's best monthly guide to the world of culture and luxury, targeting a discerning demographic for the avant-garde. STYLE is packed with insightful, in-depth articles that delve into the business of style and the meaning of true value in the world of luxury. Feature articles provide an intellectual take on topics that span the realms of fashion, art, travel, luxury goods and more. STYLE, edited by Ms.Jacqueline Tsang, has previously won a number of awards including:
* Gold Award for Best New Print Product (Global) at the INMA Awards 2014 * "Best Magazine Relaunch of the Year" at the 2013 Magazine of the Year AwardsThe Asian Publishing Awards 2014 received over 180 submissions from 22 publishing companies in 7 countries vying for various accolades. Judging committees consist of selected experts whose recommendations were submitted to a screening committee for final deliberation.
