El Latino Digital, the news and digital distribution site of the Latino Semanal, exceeded 5 million hits since its launch a year ago. This unprecedented level of acceptance indicates that a large percentage of Hispanics consume news and information via tablets or smart phones.
Miguel Lavin, editor of The Latino Semanal said, "We continue to significantly expand our customer base and readers. The fusion of digital and print distribution has consolidated our market dominance."
Lavin added, "The hourly update of local news and events at www.ellatinodigital.com, the addition of RT television and distribution by all devices has placed us at the forefront of Hispanic publications."
"We remain committed to the idea that the present model of print media (yesterday's news with today's ads) is obsolete. We will only remain relevant to our readers and advertisers by using the technology at our disposal to create a new norm," Lavin concluded.
The Latino Semanal iconic format reflects current market realities of print and strikes a balance between informing readers, providing our advertisers with maximum exposure and controlling operating costs. The Latino Digital generates accurate statistics to provide our advertisers with the best performance measuring tools (ROI) possible.
