Adoption of the Common Core State Standards (CCSS) has been a catalyst for an across-the-board spending boost by local school districts, according to findings in Common Core Update, a new study from Education Market Research (EMR)/Simba Information.
The key to this stimulus, the report finds, is that programs which are built on the blueprint of the Common Core have the best chance of displacing programs which don't share that feature.
Everyone is interested in the effects of Common Core State Standards (CCSS) on the K-12 school market. Of particular importance is how spending patterns related to instructional materials, technology, assessment, and professional development have been altered as a result of the adoption of Common Core. This report examines those new spending patterns in depth.
"Is there a growing backlash against the new Common Core standards? News reports make it sound like there is," said Dr. Robert M. Resnick, president and principal researcher for EMR. "It is important to recognize that not all of the Common Core headlines have been negative. In fact, some recent research strongly suggests that Common Core is actually working in students' favor, at least in one state which was the earliest adopter of CCSS."
Common Core Update (May 2015) covers the waterfront of changes in the way CCSS is causing teachers to act differently and to use different instructional materials in all of the curriculum areas. While full implementation of Common Core State Standards and related Common Core assessments is in its early stages, already information is surfacing on the reading and math standards that students find the most challenging.
The report analyzes the educator survey data EMR has most recently collected in Reading (January 2014), Mathematics (June 2013), Social Studies (January 2015), and Science (June 2015), specifically in terms of educator perceptions, preferences, and spending patterns related to Common Core (and Next Generation Science Standards). All results were analyzed by job title, grade level, and geographic region to pinpoint the most profitable strategies for K-12 product developers/marketers to consider pursuing as they prepare or revise their programs for upcoming adoptions.
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