From June 22 to 23, 2022, the Congress Center Süd in Düsseldorf once again became the centre of the print universe of multi-channel and dialogue marketing. The focus was on sustainable media production, programmatic print and value-added printing.
With over 1,250 participants, the fifth edition of the PRINT & DIGITAL CONVENTION came to a successful close. The unique concept of the congress and trade fair ensured a communicative and busy atmosphere and enabled long-awaited networking and knowledge transfer at the stands and in the presentations. The annual industry event has not only firmly established itself in the German-speaking region, many visitors also made their way to Düsseldorf from Belgium the Netherlands and Luxembourg.
"The atmosphere was excellent! Compared to the previous event, we were able to record an increase of over 50 percent in the number of participants. That's a top result," says a delighted Rüdiger Maaß, Managing Director of Fachverband Medienproduktion (f:mp. / ). "And we managed to bring the right target groups together to network for an in-depth exchange of ideas. It was a wonderfully inspiring two days – not only for us, but also for the entire industry!"
Extensive programme
Nine themed worlds, four stages, 50 top-notch speakers, 19 half-hour presentations each day and 63 international exhibitors – including DATEV, Deutsche Post, FKS, Kodak, Konica Minolta, Mondi, Xerox and HP, among others – offered participants future-oriented content on the potential of digital printing applications, multi-channel solutions, creative finishing and sustainable packaging solutions.
Highlight projects show the fascination of print
Visitors were particularly interested in the seven highlight projects that f:mp. realised with its partners. These projects represent hands-on best practice and thus reflect the special unique selling point of the PRINT & DIGITAL CONVENTION: a "hands-on" trade show with concrete and practical application examples. The fascination of print is thus made tangible in the truest sense of the word.
Next generation of Print
In order to get new and young target groups interested in print and packaging, the Media Production Association and Messe Düsseldorf, as organisers of the congress trade fair, cooperated with the Fritz-Henßler-Berufskolleg (FHBK) from Dortmund, Stuttgart Media University, the Akademie für Mode & Design (AMD) Düsseldorf and with the Berufskolleg Bachstraße from Düsseldorf. The young talents of tomorrow were able to find out directly from the experts at the stands and in the lectures about the fascinating applications of print and packaging in modern and sustainable media production.
"Even in the digital age, print is highly relevant and indispensable in its many facets – we want to convey this to the younger generation in particular," explains Sabine Geldermann, Project Director Print Technologies Messe Düsseldorf, and adds: "The response from students and trainees was very good. The demand for information is simply extraordinarily high! Young people want direct access to the market and want to experience live what potential print has to offer."
For this reason, the organisers are planning to further step up investment in the skilled workers of tomorrow for the next edition. For example, it is planned to offer "Youngster Talent Recruitment" for prospective trainees and interested companies. In the future, a "Start-up Area" will link established companies with young and innovative newcomers.
www.printdigitalconvention.de