Last updateWed, 19 Jun 2024 7pm

drupa Imaging Summit: The Importance of Artificial Intelligence for the Printing and Imaging Industry

At this year's drupa (May 28 to June 7), Messe Düsseldorf will present the drupa Imaging Summit for the first time as part of the "drupa next age" event series: Top-class speakers from renowned companies will give 20-minute keynote speeches and panels on the most important topics at the interface between imaging technologies and printing. This includes, in particular, the potential offered by the use of AI.

The imaging industry has come a long way in the last few decades. The shift to digital photography and workflows, and now the new big challenge of AI, are transforming the value creation of creators, companies and the industry. Along with many challenges, the new tools also create new opportunities and business areas.
At the drupa Imaging Summit, one of the main themes will be the big trend topic of Imaging Artificial Intelligence, to learn about the current status and tools, discuss new product ideas and ways to enhance images for better prints.
Picture This: How Artificial Intelligence (AI) is Revolutionizing Image Creation (presented by Dennis Oberfeld, Google Cloud/Customer Engineer) shows how AI is supercharging the image creation process. The participants delve into Google's powerful AI solutions, demonstrating how they streamline workflows and produce stunning results. Learn about upscaling, watermarking, and more – practical tools (not only) for print businesses and creatives alike. Dennis Oberfeld is passionate about enabling digital transformation, he works closely with clients to understand their unique needs and implement tailored cloud strategies for optimal business outcomes. Prior to Google Cloud, he spent nearly a decade at SAP driving cloud adoption for enterprise customers.
Image generation via Artificial Intelligence: Tools & Workflows (presented by Andreas Jürgensen, Founder AI Imagelab | ai-imagelab.de) gives an overview of what is the current status of AI-generated images. Andreas Jürgensen gives a brief insight, which programs are currently relevant - and which ones you should keep an eye on, in which processes AI-generated images are currently being used and in which fields of application they are becoming relevant. The presentation will be illustrated with application and image examples. Andreas Jürgensen is a photo engineer and has been working in the photo industry since 1993. His company juergensen.net operates Germany's largest network of photo communities. At the end of 2022 he started to work with artificial intelligence and its use for image generation. Together with Adrian Rohnfelder he started the AI Imagelab, a news blog about everything related to AI generated images and videos.
AI Unveiled: Navigating Past, Present, and Future in Photo Print Innovation (presented by Sarah, Lefebvre, Director of Marketing at EyeQ Imaging Inc). The Creators of the leading Imaging Software, Perfectly Clear, show the remarkable advances AI has made in recent years as Sarah connects today's applications of AI to real-world use cases and their impact on the printing industry. Be prepared to delve into the exciting possibilities of the future as she unravels the transformative impact of AI on photo printing. Don't miss this opportunity to explore the intersection of innovation and practicality at the forefront of AI technology.
Sarah Lefebvre is on a mission to help businesses achieve optimal photo quality. As Director of Marketing at EyeQ, she focuses the company's core message on the ROI businesses can achieve with Perfectly Clear, its automated photo and video editing technology.
The influence of Artificial Intelligence on future print products (presented by Adrian Rohnfelder, Founder AI Imagelab, ai-imagelab.de). In this highly illustrated and entertaining short presentation, Adrian Rohnfelder outlines possible print products of the future as a result of the new generative AI capabilities:
Changes through AI support of existing products
Key social media drivers such as pets and selfies for a flood of AI-generated images
Possible consumer desires for 2D, 3D and 4D printing
Adrian Rohnfelder studied business administration, worked for a long time as a freelance management consultant and made photography his profession in 2017. He has already won several awards, published in renowned publishing houses and appeared as a speaker at well-known events. At the end of 2022, Adrian Rohnfelder discovered artificial intelligence as a fantastic creative tool. He has published on the subject in magazines and has been working as a trainer since the beginning of 2023. Together with Andreas Jürgensen, he founded the AI Imagelab in mid-2023 as a platform for AI-generated images and videos.
Viesus™: Prints enhanced in the blink of an AI (presented by Servi Pieters, CEO of Viesus™)
Dealing with thousands or even millions of images daily for printing? Do you often find these images lacking in quality or pixels? Are you facing lost time, complaints, and missed opportunities? Discover the behind-the-scenes algorithms used by leading names in the photo printing industry to minimize suboptimal prints. This talk reveals how AI algorithms improve image print production, delivering quality without the need for manual intervention.
As CEO, Servi Pieters leads Viesus™ in further developing AI and making it available on various platforms. In October 2022, he founded MyPrint.ai AG, driven by innovation with the application of generative AI technology in a webapp to print personalized and unique AI generated artworks.
All these presentations and many others will take place on the drupa dna stage on Thursday, May 30th and Friday, May 31st in Hall 7. The programme is part of the drupa ticket.



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