The Starway program which awards client loyalty is brought to life
A new star has been born at Pixartprinting, or rather a new galaxy. This is Starway, the exclusive loyalty program designed for recognising and awarding loyalty. Metaphorically compared to high energy heavenly bodies, Pixartprinting customers chosen for their number and value of orders will benefit from a privileged shopping experience through exclusive perks and dedicated customer care services (UserHub), with guaranteed priority assistance.
The marketing project was designed as an award scheme to be addressed to top customers who have reached certain targets in terms of value and number of orders. Completely transparent, the Starway program is accurately described in the dedicated online section, where it is possible to find out more about requirements for access, benefits for each membership level, terms and conditions and an FAQ. A welcome pack will be sent to top customers, containing an explanatory brochure for the programme, a membership card with the log in data in order to benefit from exclusive perks and the first gift.
"Starway is like a galaxy to be explored, in which the heavenly bodies orbit a common axis:" – explains Federico Gonzalez, Commercial Manager at Pixartprinting "We have chosen this metaphor to create a parallel between the evolution of celestial bodies, from star to supernova, and our willingness to accompany our most loyal customers on a path of further growth of their own businesses, supporting them with promotions and offers reserved to Starway members".
But there is still hope for those who haven't received the newsletter and welcome gift this year: on the 31st December 2014, the new entries and all of the continuing members valid to take part are confirmed for the 2015 program.