New Equestrian Lifestyle Channel Will Be Available To My-HD Subscribers in the Middle East and North Africa
My-HD and Ride Television Network, Inc. announced today the launch of RIDE TV on My-HD's Pay TV direct-to-home platform on Arabsat across the Middle East and North Africa. RIDE TV debuted in the fall of 2014, and serves the horse lifestyle community on a worldwide basis. It is expected to begin airing on My-HD in early 2015.
"We are extremely pleased to have reached this agreement with My-HD. Throughout the world, people love horses and RIDE TV is providing high quality entertainment to both passionate horse owners and general audiences who just love great entertainment," said Michael Fletcher, Chief Executive Officer of Ride Television Network. "We applaud My-HD for launching RIDE TV and making our family oriented programming available to the Middle East & North Africa region."
Commenting on this announcement, Cliff Nelson, CEO of My-HD, said, "We are happy to add RIDE TV to our channel line-up; horses play a significant role in the culture and history of the Arab countries and we are excited to offer our subscribers a channel that is in line with one of their greatest passions."
"This is a great deal for both parties," added Michael Trujillo, RIDE TV's Vice President for Global Distribution. "We have a shared vision to provide My-HD subscribers with unique and high quality programming, especially within a region where horses are such a big part of their rich tradition. In the Middle East & North Africa, as well as globally, I believe RIDE TV will be a unique and high quality entertainment option for customers to embrace the equestrian lifestyle."
RIDE TV's original programming includes highly entertaining reality shows, talk shows, documentaries, horse competitions, children's programming, movies, and other relevant equine programming. Some of RIDE TV's notable programs include Horsetown, which is based in England and shows how race horses compete in a town with more horses than people, This Old Horse, a documentary showcasing the most famous horses in history, Rockstar Vets, an entertaining reality show with a famous equine surgeon, and extensive coverage of Western and English equine competitions. The company plans to produce original content from the MENA region later this year. RIDE TV appeals to both passionate horse owners and general audiences who love horse related entertainment.
www.ridetv.com
