Pilot program designed to drive and measure consumer engagement in real time with street teams and taxi-top ads throughout Miami
AdMobilize, an out of home advertising and analytics platform, was selected by eMerge Americas to serve as a strategic advertising partner for the eMerge Americas Techweek in Miami, Florida, May 1-7, 2014. Through "smart" street teams and taxi-top ads, eMerge Americas Techweek and its sponsors will leverage the AdMobilize platform to engage consumers and measure ad effectiveness in real-time using AdMobilize's AdBeacon™ and AdDashboard technology.
Vector Media, a Manhattan-based leader in out of home media, is handling media buying for the taxi-top ads. AdMobilize and Vector Media recently inked a major pilot program to introduce this disruptive technology in the marketplace.
The patent-pending AdMobilize AdBeacon™ contains proprietary algorithms and hardware that can be connected to taxi-tops, bus stops, phone booths, billboards, vending machines, kiosks and in-car advertisements. In addition to tracking location, distance traveled, and geography, the AdBeacon™ introduces Pay-Per-Face™ metrics.
"Technology has always been the driving force that has moved markets and changed the way entire industries do business and people live their lives," says Diane Sanchez, CEO of eMerge Americas. "The AdMobilize platform is poised to do just that for out of home advertising, and we're excited the eMerge Americas Techweek event will help show the world what's possible."
Working in concert with the AdBeacon, the AdMobilize Dashboard allows eMerge Americas Techweek and their sponsors to see the performance of their ads, where the taxis are located, and user engagement of how many people have looked at the ad, in real time.
"Thanks to AdMobilize, the offline, online and mobile advertising worlds are converging for the first time," said AdMobilize CEO Rodolfo Saccoman. "Our technologies, combined with our disruptive advertising method, provide a scalable solution for delivering real, dynamic, measureable, and meaningful metrics that illustrate how consumers engage with an ad. eMerge Americas Techweek is the ideal partner to bring AdMobilize to life and demonstrate how we are re-imagining the world of advertising in the physical environment."
