The E.W. Scripps Company (NYSE: SSP) has invested in Cintric, a consumer intelligence company that helps brands, publishers and retailers analyze rich behavioral data from potential customers and act on those insights with personalized experiences and messaging.
Scripps invested $500,000 as part of a larger seed round of funding.
"Scripps is committed to leveraging consumer insights to deliver best-in-class products for our audiences and advertisers," says Adam Symson, senior vice president and chief digital officer for Scripps. "Cintric's powerful platform is helping us unlock the data that is a business-building differentiator."
Cintric collects and analyzes valuable location data from mobile-device users who have opted into geo-location. With a deeper understanding of their target audiences, companies that partner with Cintric can create more targeted marketing campaigns and measure the effectiveness of this messaging on actual consumer behavior.
"Scripps has long been at the forefront of innovation in the media industry," says Connor Bowlan, co-founder and CEO of Cintric, who has a background in consumer data and startup development. "The company's investment in Cintric will help us bring cutting-edge consumer and location intelligence to the world."