The acquisition will create the largest independent group in this sector in the Iberian region
H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, announced today that it has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. ("Impursa") and Sistemas e Imagen Publicitaria S.A. ("Sistemas"), leaders in the outdoor furniture and large-format billboard segments. This is H.I.G.’s 14th transaction in Spain in the last 3 years.
The objective of the transaction is to integrate both companies to create the largest independent outdoor advertising group by combining its geographic coverage and the experience of its managers and teams, as well as increasing the value proposition that the group offers to its clients.
Both companies collectively hold over 15,000 advertising faces across the Iberian region. Each firm boasts over 20 years' experience in the advertising sector and around 100 employees. This acquisition represents the first stage of an ambitious consolidation plan for the outdoor advertising market in the region, a sector in which H.I.G. Capital is already present in other markets, such as Brazil, through its portfolio company Eletromidia.
Jaime Bergel, Managing Director, H.I.G. Europe in Spain, stated: “This investment is a clear indication of H.I.G.’s ability to execute complex transactions and our commitment to the Iberian region. We are delighted to partner with the Impursa and Sistemas team and offer our experience and resources to support their business plans and drive their growth in the advertising sector."