Global Sales Director West Siegfried Steggemann and Global Sales Director East Sajid Malik have made even more customer proximity their motto
As of June 1, 2019, BST eltromat International has subdivided its global distribution into one region West and one region East. With the dual leadership, the company strengthens its international sales power and thus moves even closer to its customers and subsidiaries in all parts of the world. Siegfried Steggemann (56) has taken over as Global Sales Director West for the Western Region. In addition to Western Europe, he is responsible for the markets of the American continent and North Africa. Sajid Malik (33) is responsible for the East region, which comprises the other regions of the world (Eastern Europe/Turkey, Middle East, Central and South Africa, Africa and Asia).
"With Mr. Steggemann and Mr. Malik, we have filled the top sales position with two experts from our own ranks who have known the individual requirements of the markets and customers for years. As long-standing employees, both are very familiar with our company and our processes. These are excellent prerequisites for further intensifying cooperation with our local sales partners and subsidiaries. The closest possible proximity to our customers is particularly important to us. The double leadership in our international sales with two very experienced professionals is a clear signal to our customers all over the world that we are consistently implementing this goal", comments BST eltromat Managing Director Kristian Jünke on the strengthening of the global sales of the company.
"From entry-level solutions to high-end systems, BST eltromat's modular product portfolio covers the market's requirements for the performance and cost-effectiveness of quality assurance in web processing production processes. I see it as my primary task to respond more specifically than ever to these requirements in my region - and to show our customers both the flexibility and the excellent price-performance ratio of our products and solutions. The Eastern Region is currently characterized by a particularly large number of growth markets. There is enormous potential here to advance the BST eltromat brand name, which is already very well established in these markets," says Sajid Malik, pleased with his new task. He joined BST eltromat in 2005 and was most recently Vice President Sales Asia Pacific.
Siegfried Steggemann began his professional life as an engineer at BST eltromat parent company EMG Automation GmbH in the field of web guiding control in metal production after studying mechanical engineering. Most recently, he headed the BST eltromat business unit BST ProControl. Steggemann wants to support the customers of BST eltromat in his region above all in further increasing their productivity and profitability: "The majority of our customers in my region are exposed to constantly increasing international competitive pressure. To survive in this competitive environment, they must maximize the efficiency of their processes and produce consistently high quality with minimal waste. The quality assurance systems from BST eltromat give our customers special opportunities to strengthen their competitiveness in this sense. Automation and Industry 4.0 also play a central role in this, and I take a special interest in them".
The strengthening of global sales with a strong dual leadership fits into the "perfecting your performance" strategy of the elexis Group, whose largest subsidiary is BST eltromat. It focuses even more clearly on the benefits for the company's customers.
www.bst.group