Canon EMEA accounted for 30 percent of global sales, wherein Canon Middle East and Turkey contributed 27 percent of regional sales, making it the largest sales market in the region. As governments across the Middle East continue to diversify their economies and highlight digital transformation, the Middle East continues to be an important market for Canon.
‘This result is also a testament to the resolve, hard work and adaptability of all Canon staff who persevered to implement the philosophy of Kyosei – living and working together for the common good, especially during a challenging 2021,’ Canon said.
Canon EMEA president and CEO, Yuichi Ishizuka, visited Expo 2020 Dubai and reiterated Canon’s commitment to the UAE and wider GCC. Canon is the official printing and imaging partner for this global event and continue its legacy of investing in important events across the Middle East.
‘The UAE is a leader in economic development and digital infrastructure, ranking first in the GCC for its digital competitiveness and with the recent success of Expo 2020 Dubai, has further solidified its position as a progressive, transformative, and forward-looking nation,’ the company commented.
Since signing the partnership in January 2020, this is Ishizuka’s first visit to experience the impact of investing in such a large-scale event, that is not only dedicated to human brilliance and achievement but is also a celebration of UAE Vision 2021 and underscores the UAE’s international reputation as a business hub.
Ishizuka commented: ‘Our sponsorship of Expo 2020 Dubai is rooted in our shared principles and values. It starts with adopting advanced technology to enhance the visitor experience and extends to exploring opportunities to drive innovation within key areas, such as sustainability. Expo 2020 Dubai underscores Canon’s plans to continue investing and strengthening its operations within both the UAE and the Middle East and we are privileged to have played a part in the making of this iconic event.’
As the exclusive official printing and imaging partner for Expo 2020 Dubai, Canon has deployed its imaging products and high-speed printing expertise to ensure data protection and safety of over 300,000 participants via accreditation ‘passports’ issued at Expo 2020 Dubai.
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