Pageflex®, Inc., a leading developer of enterprise variable data publishing, multi-channel marketing automation, and web-to-print solutions; announced today that Susan Farrell has joined the company as Vice President of Sales and Marketing. She joins the Pageflex executive team and will be responsible for sales and marketing operations, partner and alliance programs.
Farrell joins Pageflex with more than 30 years of enterprise and SaaS software, sales, and marketing experience for multinational companies with distributed field and channel marketing and sales organizations. Previous to Pageflex, Farrell served as the President and CEO of Captavi, providing a digital experience platform and consulting solution to mid-market companies across multiple verticals. Farrell also held executive and management roles at Paradigm Geophysical, SGI, Neon Systems, and Halliburton and is currently serving as a board member of the American Marketing Association-Houston Chapter.
This news comes shortly after the Pageflex acquisition of EarthIntegrate, signifying an exciting new direction for the company. Farrell will be leveraging her experience in marketing and strategic relationships with clients, allowing Pageflex to better meet the needs of today's marketing organizations; with focus including multi-channel brand management, automated and rapid multi-variant collateral and email production, marketing automation, and communication compliance.
"Susan brings extensive 'in-the-trenches' marketing experience, as well as her knowledge of enterprise and SaaS marketing software solutions to Pageflex and our clients," said Pinhas Romik, CEO of Pageflex and EarthIntegrate. "Susan's familiarity with the challenges that CMOs face and her solution-focused approach will be an advantage during our next level of growth. Her experience in developing and selling workflow software solutions to small and large companies in different industries will help Pageflex extend into new markets."
"I am eager to meet with Pageflex and EarthIntegrate clients and team members. I joined Pageflex because of their amazing customer-focused culture, leading software solutions Pageflex Storefront and Pando Platform, as well as the growth potential that lies ahead of us," said Farrell.
www.pageflex.com
