Intelligent templates as the future of printed matter and packaging
CHILI has hired John Arnsdorf, an expert in graphics software, as its new Product Marketing Manager. John Arnsdorf has extensive experience in automating, implementing and optimizing software at printers, advertising agencies and DAM providers. He has also been actively involved in the rollout of personalization software in businesses of all sizes around the globe. With his help, CHILI publisher can position itself even better as the leading software for smart artwork and marketing material in (packaging) printers, brand companies and agencies worldwide.
The ideal cast
"Thanks to intelligent templates, recurring manual tasks in graphics production have been greatly reduced. As a result, CHILI publisher is seeing a rapid increase in global implementations for both large and small brands. As a result, we needed to further develop and optimize the DNA of our solution, its image in the community and its scope of application," said Kevin Goeminne, CEO of CHILI publish. "We need someone with whom we can maximize the opportunities for growth and expansion. John was the perfect candidate for this. He knows about printing and brands, has technical expertise and is committed to business optimization.
John Arnsdorf learned his profession from scratch in a family-run printing company. When he later worked in an advertising agency, he quickly recognized the benefits of business transformation through optimization. From then on, he pursued his true passion - technology that enables automated graphics creation and personalization on a large scale. After working for a marketing services provider, he changed industries and worked in the global product marketing department of a technology provider (XMPie). After a brief foray into DAM to complete his technical marketing expertise, he also worked as an independent consultant/service provider, helping clients like Philips with software acquisition and implementation.
Intelligent templates on the rise
In his new position as Product Marketing Manager, John Arnsdorf plans a go-to-market strategy to help customers and prospects meet their challenges, increase efficiency and effectiveness, create innovation and succeed in a highly competitive marketplace.
"Intelligent templates simplify and automate the design and production process of graphics - this is the basis for profitable marketing," explains John Arnsdorf about his new role. "Optimization should be a top priority when marketing departments design their printed materials, packaging or omnichannel campaigns. I look forward to showing them how easy software implementation with intelligent templates can lead to the goal. CHILI has a close-knit network of partners, customers and team members who are committed to delivering world-class applications for world-class marketing. The technology is becoming more and more mature with each update and I can't wait to contribute to it".
John Arnsdorf will work at the US subsidiary in Chicago and at the Belgian site in Aalst, supplemented by international travel, trade fair and customer visits. He adds: "I am currently working my way through the various branches and on site with customers. I am particularly looking forward to drupa 2020, where I will be meeting old and new friends at stand F42 in hall 7a".
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