05222022Sun
Last updateMon, 16 May 2022 12pm
>>

SAi promotes Bennett Federico to Marketing Director

Company prepares for changing demographics

SA International (SAi), the leading provider of software solutions for the signmaking, digital printing, textile and CNC machining industries, has promoted Bennett Federico to Director of Marketing.

In his new role, Bennett Federico will oversee international marketing programs and communications, including new product releases and market developments. He mission is to further expand the company’s brand and profile through product launches, sales support and events.
Federico joined SAi in 2019 serving as International Marketing Manager before his promotion.
“I’m excited for the opportunity and challenge of taking on more responsibility within the SAi team. My previous role at SAi allowed me the chance to learn why this company has remained successful in such a competitive industry and to place a small footprint on the great work that we’re known for,” said Federico.
“Now, I feel that I am ready for a more hands-on role and am capable of bolstering the progress the company has made in providing the best sign and print software on the market,” explained Federico.
“Our customer demographics are changing as younger professionals in sign & print businesses step into management roles,” explains Annette Plummer, VP of Marketing for SAi. “Bennett embodies this next generation of leadership bringing fresh ideas and new marketing approaches that SAi needs for the future.”
www.thinksai.com

 

comments

Related articles

  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 4511 guests and no members online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.