10262020Mon
Last updateMon, 26 Oct 2020 11am
>>

Escalating Use of Wireless Data is Shaping the Demand for Public Wi-Fi in Sub-Saharan Africa

The exponential rise in the number of internet users and overall broadband services is paving the way for the public Wi-Fi market in Sub-Saharan Africa. Despite investments in 3G and 4G networks, service providers are expected to rely on Wi-Fi to offload some of the data, especially in megacities where networks face heavymobile traffic congestion.

New analysis from Frost & Sullivan, Strategic Analysis of Public Wi-Fi in Sub-Saharan Africa, finds that high mobile Internet penetration rates in South Africa, Nigeria and Kenya offer huge opportunities for Wi-Fi vendors.

"The evolution of several megacities into smart cities in Sub-Saharan Africa is laying the foundation for the adoption of smart building and smart grid solutions across the continent," said Frost & Sullivan Information & Communication Technologies Research Analyst Lehlohonolo Mokenela. "As a result, device manufacturers are focusing on the development ofWi-Fi enabled devices for use in smart solutions, quickening the march towards greater Wi-Fi penetration."

Traditionally, internet service providers and specialist Wi-Fi providers have dominated the deployment of Wi-Fi hotspots in Sub-Saharan Africa, while mobile operators have previously avoided migration due to concerns of it cannibalising mobile data revenues. There are, however, increasing signs of operators turning to Wi-Fi as an alternative opportunity to generate revenue or boost service quality.

Due to a limited hotspot footprint, operators will need to build their own Wi-Fi networks or partner with established Wi-Fi providers. Providing Wi-Fi access in prime locations, such as airports and restaurants, will help improve customer value and reduce subscriber churn.

"In the long-term, operators should consider offering their customers a seamless handover of data access between Wi-Fi and cellular networks," advised Mokenela. "To that end, they will need to address security, service quality, billing and cost differentials between the networks to ensure a consistent experience for customers."

www.frost.com

 
comments

Related articles

  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 2264 guests and one member online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.