The 4th iPinYou Global RTB Summit Successfully Held in Shanghai
On May 21, 2014, the 4th iPinYou Global RTB Summit, the most authoritative and influential industry event around programmatic buying hosted by iPinYou, the largest demand-side platform (DSP) in China, was successfully held at Le Royal Meridien Shanghai. This event attracted participation from global leading advertising technology leaders, 4A agency executives, renowned brand advertisers, and third party company executives, who together discussed the future development of RTB advertising and programmatic buying in general.