According to new research report "Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) - Global Forecast to 2019", published by MarketsandMarkets, defines the market for mobile marketing based on various solutions, user type, industry verticals, and regions with an in-depth analysis and forecasting of market sizes. The report also identifies the factors driving this market, various restraints, and opportunities impacting it along with the adoption trends.
With the current enormous rise in mobile devices and tablets across the globe, the mobile industry has been rapidly growing. The mobile channel offers an exciting opportunity for marketers that are yet to be fully embraced. The prolific advancements in the mobile marketing industry over the years have expansively enriched the experience for the customers. The arrival of these services has also enabled marketers with a specific customer base to extend its market presence and escalate its business value. Mobile marketing is considered to be highly trackable due to the ability of consumers to respond directly and immediately. Moreover, this practice can be used to track the efficiency of other marketing channels by including a direct response call to action feature.
In the last few years, mobile marketing has opened up new opportunities for enterprises to communicate and engage with their target audience in a more effective way. However, the potential of this tool has not been fully exploited due to the complex implementation process and lack of experience in mobile marketing among marketers is believed to attribute this shortcoming.
Due to current advancements in mobile technology, along with the rapid propagation and intrinsic characteristics of mobile devices, the mobile channel has developed as a new and potential tool for marketing activities. Moreover, the importance of mobile marketing in marketing practices is widely accepted due to the unique features of mobile media. Effective mobile marketing strategies therefore depend on the ability of firms to manage and operate mobile technologies and their respective features.
Mobile offers an impressive number of new opportunities to marketers to participate directly and in highly relevant ways with their customers. Therefore, today, majority of mobile marketing spend has been a replication of desktop, chiefly focused on marketing strategies.
The major vendors of the global Mobile Marketing Market are IBM Corportaion, SAP, Adobe Corporation, Salesforce, AT&T, SAS, Mobivity, Vibes, Salmat, and Oracle Corporation. The major forces driving this market are the increase in smartphone and tablet usage, mobile internet, increased usage of mobile applications and mobile web, and increased return on marketing spend.
MarketsandMarkets broadly segments the Mobile Marketing Market by region: North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); by solution: Short Message Service (SMS), Multimedia Messaging Service (MMS), push notifications, mobile emails, QR codes, location-based marketing, and In-App messages; by user type: SMBs and large enterprises; by industry vertical: retail, travel and logistics, automotive, BFSI, telecom and IT, media and entertainment, healthcare, and others.
MarketsandMarkets forecasts the global Mobile Marketing Market to grow from $4,314.5 million in 2014 to $15,287.4 million by 2019, at a CAGR of 28.8%. In terms of regions, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction, during the forecast period.
