The key driver for digital publishing market growth has been the rise in the number of professional knowledge workers along with changing preference towards the utilization of information and data in decision making across all industries.
Analysts of Global Digital Publishing Market 2015-2019 report say that competition in this industry is projected to intensify during the forecast period as several IT companies and business consulting firms are entering the market. Digital publishing has resulted in significant cost savings and has enabled vendors to provide diversified products with accurate information. This has improved the customer service and is resulting in recurring revenues from the customer for vendors. For instance, Wolters Kluwer offers the digital version of its 65-year-old publication, Washington Manual of Medical Therapeutics. The publication includes an index-based search capability with customized navigation and personalization capability. It also has decision support algorithms that provide quick references.
The Americas was the market leader with the largest share of the global digital publishing market during 2014. The report anticipates the market to reach USD 16 billion by the end of 2019. Emerging regions in Latin America such as Brazil are expected to provide ample opportunities for the growth of the digital publishing market in this region.
To calculate the digital publishing market size, we consider revenue generated from the sale of digital products and services provided by professional publishing companies worldwide. The market is divided into the following segments based on industry: STM and legal, and business. The report covers the Americas, APAC, Europe, and MEA; it also covers the landscape of the global digital publishing market and its growth prospects in the coming years.
The STM segment dominated during 2014, and the report predicts this segment to continue as the market leader during the forecast period growing at a rate of 5%. The proliferation of scientific research and rapid adoption of discounted journal bundles are propelling the market landscape of STM publishing worldwide. The increasing digitization of healthcare is also creating a supportive environment for the growth of medical digital publishing.
Further, the Global Digital Publishing Market 2015 - 2019 report states, as products and services offered by banks are becoming digitized, this sector is seeing substantial investments in digital capabilities such as social media, mobile payments, and big data analytics.
www.sandlerresearch.or
