Mobile, Social business, Cloud, and Big Data/Analytics Saw Increased Influence and Impact on Mobile Business Apps Adoption
2014 saw continued growth in the mobile enterprise business software market. According to Gina Luk, Senior Analyst of Mobile Workforce Strategies, and author of The State of the Mobile Enterprise Business Application Market, the increase in the mobile workforce is radically changing the way the business serves and interacts with its customers. "There is tremendous pressure on businesses to make workers more productive," Luk said, noting, "throughout 2015 companies rolled out new Mobile, Social, Cloud and Bid Data Analytics-based business applications to help deal with changing customer, employee, and partner expectations." As the corporate workforce becomes increasingly mobile, the IT department's role has unquestionably transitioned from a control to an enablement function. "Both of these issues create a lot of opportunity and the need for new software and processes," she added.
Other key highlights from the Strategy Report:
- Organizations mobility deployments are increasingly sophisticated, many have already deployed at least one mobile application in the organization.
- SMS is still one of the key dominant forms of mobile enterprise applications, however operator SMS and MMS revenue declined further during 2014 as data-enabled business mobile phone users continued to turn to 'free and feature rich' over-the-top (OTT) IM services.
- Enterprises are more receptive to employees bringing their own personal devices into the work environment and synching them with the enterprise back-end applications and work processes. Consumer demand for ubiquitous communications and OTT IM are higher than ever and are also having an impact with BYOD growth.
- Business process applications such as sales force automation (SFA), field force automation (FFA) and other customer relationship management (CRM) applications (marketing/analytics, contact center, industry specific apps) have the second highest use overall among mobile workers; while supply chain management, procurement, production and operations, and other enterprise resource planning (ERP) applications (human resources, accounting, and payroll) have the lowest use overall among mobile workers.
The mobile enterprise business application market Strategy Analytics cover consists of collaboration/productivity (text messaging, image messaging, email & calendaring, productivity/content authoring, instant messaging/presence, and conferencing), and business process (CRM and ERP) applications.
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