New AWA market research examines the evidence
The global pressure-sensitive graphic films market is the subject of a new analysis from specialist market researchers and consultants AWA Alexander Watson Associates. This market has, in recent years, undergone a major realignment, moving into several new and premium markets while at the same time facing increasing pressure at commodity level from screen media. The AWA Pressure-sensitive Graphic Films Market 2016 study evaluates in detail the present market status, and presents an expert assessment of the future for the various segments as a result of extensive research.
Changing emphasis
As in all aspects of print and graphics, the use of pressure-sensitive films for short-term promotional and longer-life vehicle and architectural graphics, as well as road traffic and safety signage, has been modulated by the effects of the ‘digital revolution’; and as a result, the market profile is changing. AWA’s new study shows how signmakers and graphics converters are using their expertise to enter new and lucrative segments such as interior décor; and how film coaters and laminators are supporting this change with new substrates to meet the needs of such dynamic ‘fashion’ segments as vehicle wrapping.