The report "Anti-Counterfeit Packaging Market by Technology (RFID, Coding & Printing, Holograms, Security Labels), Usage Feature (Track & Trace, Tamper Evidence, Overt & Covert Features), End-Use (Food & Beverages, Pharmaceuticals, Automotive) - Global Forecasts to 2020" published by MarketsandMarkets, The Anti-Counterfeit Packaging Market size is projected to grow from USD 82.05 Billion in 2015 to reach USD 153.95 Billion by 2020, at an estimated CAGR of 13.41%.
The Anti-Counterfeit Packaging Market is projected to witness significant growth in the future with the increasing popularity of the benefits of authentication technologies and the need for track & trace technologies, which are embedded in packaging. Developing markets such as China, Brazil, and India are emerging as growth frontiers for anti-counterfeit packaging. Growing economies, globalization, and reduced trade barriers act as the main drivers for increased opportunities in these nations.
Track & trace usage feature to gain maximum traction during the forecast period
Track & trace technologies are not only used in the packaging industry, but are adopted during the manufacturing process of the product. Logistics & transportation companies also benefit by using track & trace technologies as they can locate the package at any point during the delivery process. Track & trace technologies such as RFIDs and barcodes help in identifying the product as well as help in tracing the product across the supply chain. This segment is projected to grow at the highest CAGR during the forecast period, and acquire the largest market share.
Coding & printing projected to dominated the Anti-Counterfeit Packaging Market, by 2020
Coding & printing technologies are the most conventional and prominent technologies used in the anti-counterfeit packing market. This segment dominated the Anti-Counterfeit Packaging Market in 2014, and is also projected to hold the largest market share by 2020. However, on a global level manufacturers are demonstrating an increased preference for the use of RFID technology due to the dual benefit it offers of tracking and identifying the product throughout the supply chain, which is why the RFID segment is projected to grow at the highest CAGR during the forecast period.
Asia-Pacific to play a key role in the Anti-Counterfeit Packaging Market
Factors such as the increasing urbanized population in China and India along with the growth in disposable income and the spreading awareness regarding the importance of use of anti-counterfeit packaging in these countries are driving the growth of the Asia-Pacific Anti-Counterfeit Packaging Market. Rapid industrialization and imposition of strict laws pertaining to secure packaging are also major factors contributing to the growth of the Anti-Counterfeit Packaging Market.
The scope of the report covers detailed information regarding the major factors influencing the growth of the Anti-Counterfeit Packaging Market such as drivers, restraints, challenges, and opportunities. A detailed analysis of the key industry players has been conducted to provide insights into their business overview, products & services, key strategies, new product launches, mergers & acquisitions, partnerships, agreements, joint ventures, and recent developments associated with the Anti-Counterfeit Packaging Market.
The Anti-Counterfeit Packaging Market comprises companies such as Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Co. (U.S.), and Zebra Technologies Corporation (U.S.).
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