The Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020 research report is conducted noting the paradigm shift in the demand for digital signage products and its applications for many of the sectors such as retail, education, government, corporate, sports, and transport in the regions of North America, Europe, APAC, and ROW. The global digital signage market is expected to reach $14,875.6 Million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.
The report deals with all digital signage market driving factors, restraints, and opportunities with respect to the worldwide industry, which are helpful in identifying trends and key success factors for the industry. The report also includes qualitative analysis on the market, by analyzing complete pricing and cost analysis of products, Porter's analysis of the market, and SWOT analysis of the players. The report also profiles all major companies active in this field. This report provides the competitive landscape of the key players, which covers all key growth strategies. The report also formulates the industry trends of digital signage market with emphasis on market timelines and technology roadmaps, market, and product life cycle analysis. Digital Signage Market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.
Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market. This report elaborates the market dynamics for digital signage market in face of areas such as enhanced user experience, emergence of new markets in educational and government, increase in demand because of the falling prices of LCD devices, power problems, damage of digital signage displays, and scaling of the network.
Digital Signage Market companies profiled in this 2014-2020 research report include Adflow Networks, Cisco Systems Inc, Hewlett-Packard Company, AU Optronics, Keywest Technology, Nanonation Technology, Navori, NEC Display Solutions Ltd, Brightsign Llc, Broadsign International Inc, Omnivex Corporation, Onelan Ltd., Panasonic Corporation, Planar Systems Inc, Samsung Electronics Co. Ltd, Scala Inc., Ucview Media Inc., 3M Co., Winmate Communication Inc. and LG Display Co. Ltd.
Digital signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilizing technologies such as LCD, LED, plasma displays, or projected images to display content is found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Because of its inherent dynamic nature where in the content may be frequently updated, and also by employing real-world interface such as embedded touch screens, image capture and gesture recognition, it is gaining a wide acceptance in the market.
Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network.
Three major aspects of the complete digital signage market are covered in this report. They are the Market Analysis, Market Classification, and Market Landscape. Market Overview along with Market Dynamics and additional qualitative analysis constitute for Market Analysis. 'Market Classification' encompasses segmentation and sub-segmentation of the market by Hardware, Software, Product, Applications, and Geography. Lastly, the current market landscape is covered with detailed competitive landscape and company profiles of all key players across the ecosystem.
Stakeholders
Display manufacturers
Consumer electronics and display companies
Raw material and manufacturing equipment suppliers
Semiconductor component vendors
Content developers
Advertising agencies
Original Equipment Manufacturers (OEMs) (end-user application or electronic product Manufacturers)
ODM and OEM technology solution providers
Distributors and retailers
Research and consulting organization
Technology Standards Organizations, forums, alliances, and associations
Accessories manufacturer
