Competition from Free News Sources and Alternate Advertising Spaces Will Weigh on Revenues
US newspaper publishing revenues are forecast to decline 2.6% per year to 2022, according to Newspaper Publishing: United States, a report recently released by Freedonia Focus Reports. However, this rate of decline represents a significant improvement over the average annual rate recorded for the preceding decade, as digital media substitution trends run their course. That said, the widespread availability of free news content will continue to suppress subscription rates, and growing competition from other providers of advertising space – particularly social media platforms – will constrain revenues from advertising.
Online subscriptions, sales, and advertising will continue to represent a bright spot for US newspaper publishers. However, annual growth is expected to slow into the single digits as the market matures.
These and other key insights are featured in Newspaper Publishing: United States. This report forecasts to 2022 US newspaper publishing revenues in nominal US dollars at the publisher level. Total revenues are segmented by source in terms of:
subscriptions and sales
other revenue sources such as advertising and marketing services
Advertising, subscription, and sales revenues, as an aggregate, are segmented by media type in terms of:
To illustrate historical trends, total revenue and the various segments are provided in annual series from 2007 to 2017.