By Marcus Timson
Industrial Print is the talk of the print sector and this talk is reinforced with significant the results of the IT Strategies White Paper, and the more detailed analysis found within the market intelligence report, it is easy to see why. Providing growth opportunities that cannot be found in traditional print markets, the industrial sector for print production is expanding in line with the trend towards mass customisation in manufacturing and the general growth in the consumption of products.
And unlike traditional print, industrial print is not affected by the shift towards new media. In some respects, industrial print benefits from this shift as the rise in consumer electronics and communications such as tablet production sees a rise in demand for functional screen print. 'Research for developing technology areas is really important in order to both assist in the content development for InPrint but to also as a tool for print technology manufacturers, print service providers and all stakeholders within the print supply chain. This is a highly effective way to provide a sign post for the future opportunities and possible challenges. Industrial print, unlike traditional print, offers exciting growth potential and we are excited to be able to provide the entire community with a free copy of the White Paper but also access to a highly sought after market intelligence report written by Mark Hanley of IT Strategies' says Marcus Timson, Director, InPrint. Industrial print, by the InPrint Show, is being classified as being print that is deployed within the manufacturing of a product. From functional print through to decorative print production. The sectors range from 'Smart Screen Printing' of technical devices such as smartphones and tablets, through to labels and packaging towards surface imaging within printed interior decoration and textile production. 'The industrial sector is exciting as it is developing well within the digital sector as well as being incredibly robust in terms of growth potential for screen printing and other analogue processes. With spikes in demand for localised production, this suits the digital technology well, and we can see that the textile and ceramics markets are well on their way to digitisation. The other application areas such as surface imaging including glass, flooring, laminates and general surface imaging are predicted to grow significantly also' concludes Mark Hanley, President, IT Strategies.