Last updateMon, 01 Jun 2020 5pm

manroland shows off its newfound strength at China Print


P1010951 lThe market held its breath during the last two years at the rollercoaster happenings spelling manroland's fate. Langley Holdings' overhaul since the takeover breathed a new lease of life into the German press giant. Christel Lee of Print World Asia reports.

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On display in its glory at the stand was a ROLAND 700 HiPrint 6-colour with coating in 3B+ format. manroland hosted its press conference on the first day of China Print apart from receiving throngs of visitors eager to see what the company had to offer over the following days.

Rafael Penuela, Chief Executive Officer of manroland Sheetfed GmbH, said he was delighted with the overall success achieved by manroland Sheetfed since being acquired by Langley Holdings plc. He also went on to say that sales of new sheetfed offset presses were not only meeting but exceeding expectations and manroland holds a strong position especially in the packaging and high-end commercial printing fields.

Adam Yuen, Managing Director of Manroland, Greater China, said manroland Sheetfed was fast becoming the first choice of many print companies in South East Asia. Following its new ownership and successful restructuring of group headquarters, manroland Sheetfed has been transformed into a profit-orientated enterprise more conducive to providing even better all-round solutions for customers to lead their markets and secure more business opportunities.

Heike Weber, Head of Regional Sales from manroland sheetfed GmBH, commented: "China is a big market for us and most of our customers are in packaging and export-oriented. In my opinion, the Chinese customers have also evolved into having world-class standards in print. Today, our customers are looking at innovative ways to cut costs and enhancing their quality."

Weber adds manroland's restructuring encompasses approaches to reinvent its position in the market. "We have intensified programmes to support customers with upgrades and maintainance. TOP (Technology Organisation People) is one of them. We assist with appropriate technologies, help customers organise their workflow and processes, as well as training operators to be better in their scope," she illustrates.

China Print was a big showcase for manroland after the last couple of turbulent years. By the second day of the show the revitalized company had sold at least four machines and is confident of more sales after the event, Print World Asia heard.


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