Do traditional print readers want their news on tablets? How can publishers benefit from the mobile ad explosion? And how can they take advantage of consumer multi-media practices – print in the morning, smartphone while commuting, and tablet in the evening?
Those are the big questions framing the upcoming Tablet & App Summit, which will bring leading mobile news professionals from around the globe to Berlin on 7 and 8 October, amid the annual World Publishing Expo of the World Association of Newspapers and News Publishers (WAN-IFRA).
Part masterclass and part strategy workshop, the 6th Tablet & App Summit will include case studies on user experience, mobile business, advertising engagement, design and storytelling in the tablet era. Speakers include: Audra Martin, Vice President for Advertising and Operations at Economist Digital; Espen Olsen Langfeld, Managing Editor of VG Mobil; Paul Field, Editor and Associate Editor of Mail Plus and Mail on Sunday; Thomas Schultz-Homberg, Head of Electronic Media at the Frankfurter Allgemeine Zeitung; and many more.
"We have tried to cover what we thought were the most pressing issues regarding mobile platforms: how to 'make' traditional print readers want to read their newspapers on mobile tablets? How those mobile platforms can get their right share of the mobile ad explosion? And how to better incorporate the context of usage -- morning the print, commute the smartphone and evening the tablet-- to improve our 'products', and that is especially relevant with the younger generation," said Valérie Arnould, Business Editor for Emerging Digital Platforms & Business Development at WAN-IFRA.
Registration for the Tablet & App Summit includes free access to the World Publishing Expo, the largest global trade exhibition for the news publishing and media industry. More than 300 exhibitors and 8,000 visitors are expected at the Expo
The 6th Tablet & App Summit is one of five separate premium conferences being offered in Berlin during the Expo: Also offered are the 12th International Newsroom Summit, and three Shaping the Future of News Publishing (SFN) Forums on Digital Printing Strategies, Harnessing Audience Analytics and New Revenue Streams.