Exciting new augmented reality app instantly brings print to life simply by 'looking' at it
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Metro US ("Metro"), the country's number 1 free daily newspaper has partnered with Blippar™, a mobile augmented reality platform that takes print into new, interactive dimensions. Readers download the free Blippar app on their device, open the app, and hold it over "blippable" content in Metro to see videos, get coupons, shop online or unlock myriad other interactive content experiences on their smart devices.
Metro officially launched Blippar in the Summer Movie Preview issue on May 3 with great success. Readers were able to virtually "try on" the Iron Man suit, answer a celebrity gossip poll, reveal hidden content, and see a movie trailer.
"Metro is delighted to be the first newspaper in the USA to partner with Blippar," stated Yggers Mortensen, Metro Publisher & CEO. "Blippar is an all-new opportunity for readers to interact with content – and for advertisers to achieve valuable, interactive engagement with readers."
"The new behavior of 'blipping' to instantly unlock the static world is rapidly spreading," comments Jessica Butcher, CMO & Co-Founder, Blippar. "Famous brands like Heinz, Budweiser and Warner Brothers are already working with us to convert their traditional marketing into interactive experiences - we're thrilled to offer Metro readers and advertisers the boundless possibilities to bring printed messages to life."
The free Blippar app is available on the iPhone App Store and Android Market.
