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Monday-Friday, Sunday Circulation Up 18%, 16%, Respectively; Fourth Consecutive Period of Sunday Home Delivery Growth
For the six-month period ending March 31, 2013, The New York Times saw strong circulation growth according to the just released Alliance for Audited Media (AAM) report. Total average circulation, which includes total print and total digital, was 1,865,318 for Monday–Friday and 2,322,429 for Sunday.
The gains in total average circulation over the same period one year ago were 18% for Monday-Friday and 16% for Sunday. As with the last reporting period, these gains can largely be attributed to the continuing popularity of The Times's digital subscription packages.
For this most recent AAM reporting period, total average digital circulation for Monday-Friday was 1,133,923 (up 41% over one year ago) and for Sunday, it was 1,067,923 (up 45%). This category of circulation includes all paid and verified digital subscription copies as well as paid subscriptions to replica editions and e-readers including Amazon's Kindle and the Barnes & Noble NOOK.
For the six-month period ending March 31, 2013, total average print circulation for The New York Times for Monday-Friday was 731,395 and total average print circulation for Sunday was 1,254,506. These figures represent declines; -6.2% for Monday-Friday and -0.9% on Sunday, when compared to the same period last year.
The Times continues to see growth in Sunday home delivery circulation, which for this reporting period was 1,023,956, a 0.5% increase over the same period one year ago. This marks the fourth consecutive reporting period with increases in Sunday home delivery, which demonstrates the value of free all digital access, a benefit provided to all Times print subscribers.
