Print Management Solutions Deliver Significant Cost Savings While Enhancing Marketing Effectiveness, Mitigating Risk and Ensuring Compliance
Pitney Bowes (NYSE: PBI) released a white paper, "The Power of Print Outsourcing," that provides insight on how organizations can optimize their marketing communications through print management outsourcing. Print management outsourcing includes consulting services that optimize print production and distribution, coordinate print with communications across all channels, and leverage print spending to generate significant savings.
"Although there is a dramatic shift to digital communications, print continues to be a critical part of the marketing mix," said Patrick Fogarty, vice president, Marketing Lifecycle Solutions, Pitney Bowes. "Chief Marketing Officers agree that reaching customers and prospects effectively requires a flexible multi-channel communications strategy. There is significant opportunity to better leverage an enterprise's print spend to drive more effective communications through supply chain and distribution optimization and integration across all channels. Print management outsourcing can save clients up to 30 percent, while enhancing quality, reducing risk and ensuring compliance."
The white paper explores why marketers are increasingly turning to outsourcing solutions for improved print management, the ways in which print management outsourcing can drive improvements in customer communications management overall, and the key factors for consideration in selecting a print outsourcing or, more accurately, a print management services provider.
