By Martin Bailey, chief technology Officer, Global Graphics Software
InfoTrends' End-User Workflow Survey, 2010 asked the question "Please select the top two optimized print output formats used for variable data job production". The data that they collated clearly shows that the run-away winner at the top of the list was "Optimized PDF" with nearly 60%.
For years many variable data print (VDP) vendors have said that you can only achieve high throughput on press by using specialist VDP languages; the market appears to disagree.
Variable data is now printed at more print sites than ever before, driven by an overall growth in digital printing, and by a transfer from printing customer mail in the data center to workflows that are more closely related to the graphic arts.
Please read more in the downloadable PDF to the right (just click on the image to download the file)
{pdf}http://www.globalprintmonitor.info/images/stories/whitepaper/globalgraphics/harlequinrip_variable_data_wp.pdf{/pdf}