Singapore-based audience interested in Indian business and economy will now have a weekly title containing unbiased and clear minded weekly with in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets, reports Christel Lee from Print World Asia.
Rajiv Verma, CEO HT Media Ltd., said, "When we conceptualised Mint, we were always very clear that it would be a regional media brand and I am delighted that, with this launch in Singapore of MintAsia, we have started on that journey. This is a first for an Indian media company."
The paper was unveiled at the IIMPact alumni event in Singapore on 6th April, 2013, by Raghuram Rajan, Chief Economic Advisor to the Government of India and Mr. R Sukumar, Editor of MintAsia. The content of the paper will be distributed into various sections including Banking & Finance, Policy & Corporate Affairs, Opinions & Views of experts across industries and a lifestyle section from Mint Lounge.
R Sukumar, Editor of MintAsia, while talking about the content of the paper, said, "Singapore is one of the world's foremost financial centres and many decisions regarding investments in India happen here. With our unique Web First approach and a weekly print offering, both backed by an integrated newsroom we will try and cater to the India-specific information needs of the discerning Singapore reader."
MintAsia is out every Friday and will also be available on stands at a cover price of SGD6.