The creative branding agency Wildish & Co has been appointed by publishers Penguin Random House to help launch the TV chef’s highly anticipated new cookbook, ONE.
This will be the second time the London and Newbury studio has flexed its creative muscles for a Jamie Oliver publication. It was previously appointed to create a series of Facebook, Instagram, VOD and Pinterest ad sets for Oliver’s last book, the best-selling, post-lockdown celebration: Together.
Set to be released in September 2022, ONE features an innovative array of never-seen-before techniques, tricks and hacks to cut down on the washing up. Jamie’s commitment to serving up delicious recipes which genuinely only require one pan or tray is meticulous, creating some surprising new takes on family classics.
With chapters including Veggie Delights, Celebrating Chicken, Frying Pan Pasta, Batch Cooking and Puds & Cakes, all wrapped up in Jamie’s signature no-fuss style, there really is something for everyone. And with each recipe using eight ingredients or less, ONE offers maximum convenience with minimal stress.
Elizabeth Smith, Communications Director and Associate Publisher at Penguin Michael Joseph said, “Wildish & Co’s creative work on the Together launch last year really reflected the structure of the book and brought to life all of the feelings that we had missed out on when it came to celebrations and special events. We know that their work is clever, creative, informed by a strong understanding of the cultural landscape and driven by robust consumer insights. Their imaginative brand imagery and understanding of our strategy is the perfect fit for ONE, Jamie Oliver’s brilliant new book.”
Sam Fresco, Managing Director of Wildish & Co. said, “We’re delighted to be appointed as the creative agency on this campaign and to be working again with the Penguin Michael Joseph. ONE is an incredibly exciting new book that really reflects how we are cooking and thinking about food right now. It’s a book I think everyone can relate to and that most of us need. It solves that common ‘what’s for dinner problem?’, without needing a huge amount of ingredients or tonnes of equipment and will really help the nation become better cooks. We can’t wait to deliver a creative campaign fitting of this book.”
One: Simple One-Pan Wonders will be published by Penguin Michael Joseph in hardback and will be available in September 2022.
www.wildishandco.co.uk