Cal Poly and NYU "East Meets West" Graphic Arts Partnership Approaches 10-Year Anniversary
By Harvey R. Levenson, Ph. D. , Professor Emeritus Director, Graphic Communication Institute at Cal Poly, Cal Poly State University, San Luis Obispo, California
Cal Poly focuses on comprehensive education, meaning that to develop the future leadership in any discipline requires educating the whole person, intellectually and with the practical and critical thinking skills needed to lead and grow a company and, indeed, an entire industry. We emphasize that in a dynamic industry, such as graphic communication, education must be ongoing to keep abreast of changing needs presently, and to learn how to forecast and adjust for future changes in business, the economy, and society—domestically and globally. To this end, a growing number of our students are pursuing graduate degrees either upon completing their undergraduate studies at Cal Poly or after gaining a few years of experience in the field. The Master's degree program in Graphic Communications Management and Technology at New York University (NYU) has become a main source of such advanced education for graduates of Cal Poly's Graphic Communication Department.