Last updateThu, 23 Jun 2022 3pm

Technology and Fashion industries need to come together for future of wearable tech

Beecham Research calls for convergence of aesthetics and technology in new video published today: Wearable Technology: Towards Function with Style

EFI Jetrion4900_Definitely_StaticBanner_620x120_GlobalPrintMonitor-US

It's time to bring together fashion designers and stylists with engineers and nanotechnologists if devices such as smart glasses and smart watches are to become objects of desire for the mass market, says Beecham Research. While technology solves problems and enhances our lives, it is aesthetics and brands that create emotions to make objects desirable, explains Saverio Romeo, Principal Analyst at Beecham Research. Beecham recently published a report on the future of wearable technology and is an official research partner for The Wearable Technology Show in London next March www.wearabletechnologyshow.net.

In a new video published today: Wearable Technology: Towards Function with Style, Beecham's Romeo calls for new partnerships between the technology and fashion industries to drive a new era of wearable devices that will shape our lives and become the interface between us and our environments. "Wearable devices, implanted objects and body extensions have been part of science fiction for years; but technology has now caught up with a new generation of user interfaces, smart materials, low-energy sensors and ubiquitous connectivity that make these visions a reality," says Romeo. "But we are at a tipping point and unless there is a serious morphing of technology and aesthetics, we will not be able to harness the full potential of these innovations."

As well as smart watches and glasses, Beecham Research predicts that wearable tech will find its way into a wide range of applications across seven key sectors: safety and security, medical, wellness, sport and fitness, lifestyle computing, communications and glamour. It will also change how we view, select and purchase fashion items by creating a new consumption experience where wearable devices will play a critical role. "It's time for the fashion industry to embrace technology and for tech companies to realise that they can't do it on their own and recognise the power and influence of major fashion brands," says Claire Duke-Woolley, Fashion Technology Analyst at Beecham Research "This is the age for wearable devices - but only if these two worlds come together."

Claire Duke-Woolley from Beecham will be speaking at the Wearable Futures Conference on the 11th of December in London http://www.wearablefutures.co/

  • Latest Post

  • Most Read

  • Twitter

Who's Online

We have 7150 guests and no members online

We use cookies on our website. Some of them are essential for the operation of the site, while others help us to improve this site and the user experience (tracking cookies). You can decide for yourself whether you want to allow cookies or not. Please note that if you reject them, you may not be able to use all the functionalities of the site.