Last updateThu, 30 Jul 2020 10am


Presented the "Second Skin" collection to customize the exterior of the new Fiat 500: five graphics to dress "in line" with elegance, fantasy, joy and humour the renewed models of this car. Ritrama Spa, as a partner, is the company that supplies films and application technology. A great success and above all a recognition of the quality of its materials dedicated to the car wrapping.

"None has ever been trendier than this lady!": this is the slogan on the website of FIAT which at the beginning of July presented the new 500 to the national and international press during an event involving over 350 journalists. Nothing was left to chance, the restyling concerned both the interiors and the exteriors of the Fiat icon for excellence.

A very important project, in fact over the last two years the R&D Ritrama department worked side by side with the marketing department, the design centre and the engineering and production departments of Fiat to define the current proposals of body customization. It all began in 2014 when Fiat contacted Ritrama requiring a presentation on the car wrapping technique to better understand the market and its potential. The meeting aroused a great interest in the company of Turin which in the following months decided to carry out this activity planning a gradual intervention programme.

Together with Fiat Style Centre, Ritrama, thanks to the extreme versatility of its self-adhesive films, assessed the industrial feasibility of various creative renderings choosing those to be put into production. After an internal screening, some graphics were selected to decorate five Fiat 500 that were presented at the last Paris Motor Show to test the popularity among visitors. The results were beyond any expectation, a sign that the market was ready to welcome this new business opportunity: thanks to the car wrapping consumers can express their personality choosing a car with an appealing identifying their a personal lifestyle.

The first months of 2015 were for Fiat and Ritrama a period of intense activity and collaboration to further refine the processing. Ritrama worked hard on the engineering processes of parts and on the application phases to optimize the graphics, developing in the meantime new specific colours. Finally five graphics were identified to be entered into facility for the realization of the new Fiat 500, where an area of over 500 square meters was dedicated to the decoration. The Ritrama car wrapping films were certified according to the Fiat specifications attesting the quality and the conformity of the materials applied on their cars. A fundamental point showing that Ritrama is to be considered the leading independent supplier of self-adhesive material and one of the worldwide leaders.

The partnership with Fiat went further. Ritrama developed a five-weeks training on the application processes for the Fiat staff involved in the project. This is the proof that Ritrama is a reliable Fiat partner under all respects: from the choice of the engineering creativity of the parts up to the application processes.

Very positive the Fiat management feedback that stated: «we are very satisfied; after the presentation in one single day we sold 1.500 cars, an unmistakable sign that consumers like the cars customization! In particular, they appreciated the external restyling changes, the new dashboard and the new customizations with Second Skin».

After the launch of the new Fiat 500, on July 4th, nothing is left to chance: customers can choose different customizations, such as two-tone variants and films Second Skin by Ritrama. Each graphic can be combined with the specific colours of the body and is available in one or more types: SMALL (side bands) or MEDIUM (roof, hood, external rear-view mirrors, round line, trunk , door pillar).



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