Last updateFri, 29 May 2020 12pm

Customised point of sale design

Neschen AG presents media and display systems

Wall, window, floor - Neschen has the right medium for every surface. They also offer a variety of display systems and light boxes which can be used to make each point of sale (POS) even more attractive. How small shops, big stores and entire shopping centres can benefit from all this is the focus of Neschen's exhibit at EuroShop 2014 from 16 to 20 February in Düsseldorf: Hall 10, stand H21 (joint stand with the dlv Netzwerk Ladenbau (German Shopfitting Organisation)).

Printed with individual motifs, Neschen media generate visual appeal as a means of drawing particular attention to products and sales areas. Erfurt wallpaper is the ideal solution for large surfaces such as walls. This PVC-free, digitally printable non-woven wallpaper is environmentally friendly, breathable and comes with fire protection certification. It gives interiors and retail environments a very distinct atmosphere, as exemplified by the local character of the ECE shopping centre A10 in Berlin.

Local appeal

The project location - the proximity to Berlin and the surrounding districts of Dahme-Spreewald, Barnim and Oberhavel - was the inspiration behind the motifs used at the A10. Characteristic features of these areas were abstracted in graphic form, with, Schloss Sanssouci and the Babelsberg Studios, for example, representing Potsdam.

Decoration of stores and shops

On its joint stand with the dlv Netzwerk Ladenbau, Neschen is also presenting digital interior design options for the extended shop environment. Using state-of-the-art technology, the coating specialist has decorated a shop window entirely with printed media: floor graphics on the floor and double-sided self-adhesive gudy window film and highly transparent, adhesive-free polyester cling film solvoprint window-grip ultra clear on the panes of glass. The walls are covered with digital print wallpaper as well as with self-adhesive solvoprint easy dot 100 PE film.

solvoprint easy dot 100 PE is ideal for temporary advertising messages in stores and shops as well as business events of all kinds. This digitally printable reversible adhesive medium can be applied quickly and easily, even by inexperienced users. Once the advertising campaign or event is over, it can be removed from almost any surface, without leaving residue. For short-term events in particular, such as marketing campaigns, the self-adhesive film from Neschen is the ideal partner.

Shopfitting companies as well as planners, architects, interior designers, commercial companies and retailers are increasingly making use of digital printing to compose expressive images and customised advertising messages - they make real eye-catchers, whether in the design of furnishings or the decoration of interiors. There is a clear trend towards XXL formats to create spaces bursting with vitality and inspiration. The result for the POS is increased attention and greater incentives to buy.

Neschen AG will have its own stand from 16 to 20 February at the EuroShop 2014 fair in Düsseldorf (Hall 10, H21). There, visitors can see the outstanding quality of Neschen print media for themselves.



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