More than four hundred years of German manufacturing history honoured
Hahnemühle has been named German 'Brand of the Century' for the third time in a row. The paper manufactory and the products it sells worldwide will now carry the prestigious award and the associated brand logo for a further three years.
Excellent quality "Made in Germany
"We are proud to once again be recognised as an icon of the German economy. Especially during the time of the Corona crisis, we proved why we live up to the title 'Brand of the Century': We were and are always approachable for our customers in more than 130 countries around the world and always able to deliver with our products. We have developed new products together with partners and done a lot in terms of sustainability," says Jan Wölfle, CEO Hahnemühle Group.
For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has named Hahnemühle 'Brand of the Century'. With the renewed award, the manufactory has confirmed its place in the first rank of well-known German brands. "The award is a first-class calling card for our new business unit 'Stationery' and is a unique selling point in the industry in the life science/filtration sector. In 2022 we will also celebrate our invention of Digital FineArt papers for inkjet printing 25 years ago as 'Brand of the Century'," Jan Wölfle is pleased about the current award and gives a little preview of 2022.
Prestigious award for export markets
As 'Brand of the Century', Hahnemühle is represented in the globally recognised trademark register 'German Standards'. The 'Brand Bible' is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle.
