Guandong's new strategy will be made official at Fespa 2022. This year, we won’t be at the Berlin event with our classic stand, but with a Meeting Point designed to welcome official distributors and their customers. It’s a specially designed meeting place, where guests will have access to all the innovative marketing tools that the Specialty Specialist has launched over the past year.
There will also be catalogues, copies of the MMXX2 Collection, our popular themed Pocket samples, and much, much more. Distributors and printers will be able to meet each other, schedule appointments, organise meetings in a private space, as well as enjoy a first-hand experience of the opportunities offered by Guandong and Mr Magnus solutions.
"As always, we like to be forerunners," says Daniele Faoro, Guandong’s Team Principal. "The choice to be at Fespa in a different way, in a space that’s different from the classic stand, is a revolution in the sector, and it stems from our desire to be even closer to dealers and customers. The future isn’t what it used to be. This daily attitude is part of what we call being Guandong.”
Ever since the company was founded, it has stood out for its strong international vocation, which over the years has allowed it to create - throughout Europe - a wide network of highly specialised retailers and loyalty to the Guandong Italia and Mr Magnus brands. This is why Guandong's 2022 communications strategy provides active support at the trade fairs and local events promoted by its partners in their own countries.
This new strategy, which is strongly oriented toward networking, is one of the main touch points of Guandong's business activities aimed at offering an increasingly future-oriented customer experience. "In a mature market like visualcom,” continues Faoro, “not only is it necessary to invest in researching new solutions, but also to be present in parallel channels and markets, to be ahead of the times with services aimed at the multimedia world - as our Rèclame! division is – and, above all, to join forces to develop increasingly vertical and focused projects."
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