“Welcome to our 2023: the time of excellent connections”. This is the slogan with which Guandong presents the 2023 Collection, with the evocative name Digital Connection. An interactive and multimedia catalog of the wide range of print media offered by the Specialitie Specialist. A complete range, presented by application areas and needs of use, with technical data sheets, images and the new Digital Corner, which allows you to explore more with multimedia contents.
“In the era of fast food, fast fashion, fast charging, it’s time to reconnect,” explains Edoardo Elmi, President and founder of Guandong. “We reconnect to the rhythm of nature and quality, toward a better progress.” In accordance with this vision, the new Digital Connection focuses on the strengths of the offer, developed to meet the needs of visual communication and interior decoration.
The Digital Connection isn’t just a catalog. It’s a real working tool designed for all the stakeholder in the supply chain: from dealers to printers, from architects to builders, from designers to end customers. To make the search for products simple and immediate, the different media for printing are presented by type of application. Everything is already clear from the index, which asks "Your need" and proposes "Our solution". The catalog is available in paper or digital version, where a click on the product chosen in the index is enough to read the relative page, with description, certifications, images, technical data sheets and digital corner to consult dedicated info points and photo galleries.
The leitmotif of Guandong's offer is the concept of S.O.S.tainability, which is expressed in a vast range of increasingly recyclable and ecological supports, up to the many green initiatives carried out inside and outside the company, widely described in the Manifesto.
Among the flagships of the Digital Connection 2023, the Dotty collection made up of special media for decorating glass and walls, easy to apply and remove thanks to the micro-suction cup structure and Air Release technology. Extremely versatile like the solutions of the M&F Visual-Comm line, which allows you to combine the Magnetic and Ferro systems to transform the appearance of any room or surface in the blink of an eye. And again, the special One Way Vision supports, a complete range of vinyls and laminations for temporary decorations.
The catalog allows you to discover the map of the Customer Journey where it is possible to find all the Touch Points with which Guandong reality, in all its forms, connects with the various players in the supply chain. Guandong combines theoretical with practical knowledge, offered by marketing tools designed to guide distributors, printers and end users in choosing the most suitable media for the specific use. Among these are the Pocket Collections, real thematic samples in 14x24 cm pocket format, to hold in hands the actual application opportunities offered by Guandong solutions.
“For us at Guandong Italia, people are at the heart of all our actions”, adds Edoardo Elmi. “With the new Digital Connection we reaffirm our desire not to limit ourselves to provide a simple product catalogue, but to share the consolidated know-how on which the development of the solutions we propose is based. Growing together is for us the first and most important commitment of every day".
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