Last updateThu, 13 Aug 2020 3pm

Offset and digital join together for maximum effect

Manroland China enters strategic alliance with Fuji Xerox China
Manroland (China) Ltd has entered into a strategic alliance with Fuji Xerox (China) Co., Ltd. the world's largest manufacturer of digital and IT products, a collaboration of two global leaders in their respective areas of specialization.

Hybrid printing is quickly becoming the norm for printers looking for greater flexibility in dealing with their customers' needs. Advances in printing technology have made it possible for offset printing and digital printing to be fused together in one attractive package. Offset printing is used for the mainstream while digital printing caters to personalized printing or short runs. For printers to have the capability of operating in either mode is a dream come true. Hybrid printing broadens the range of services they can offer their customers. With the advent of this new technology, printing companies become multi-dimensional, adaptable and better equipped to explore more business opportunities.
In the field of digital printing, Fuji Xerox was the first enterprise who launched digital printing equipment to the Chinese market. As well as digital printing technology and an extensive range of products, solutions and color management consultancy services, Fuji also have a full line of color digital printing equipment certified by Fogra and G7; hybrid workflows can be integrated perfectly with traditional offset printing.
Mr. Joseph Yu, President of Fuji Xerox (China) Co., Ltd. said, "As a compliment to traditional offset printing, digital printing can bring brand new business opportunities and business models to the traditional printing enterprises. The strategic alliance between Fuji Xerox and Manroland means not only a strong collaboration, but also the mutual collaboration between these two big players. We hope that with our specialities in our respective fields, we can help customers capture new business opportunities".
When it comes to packaging printing, Manroland Sheetfed is a trusted name for quality, precision and reliability in end-to-end offset printing solutions. Over the years, Manroland's advanced technologies have not only made history, but have become benchmarks for the world helping printers deliver quality printing at the fastest possible time – both essential to customer satisfaction and sustained profitability.
Mr. Kurt Herrmann, Managing Director of Manroland Greater China, spoke highly of this collaboration with Fuji Xerox. He said: "Offset printing is capable of incomparable printing quality and production speed, while digital printing is able to meet more of the customers' personalized requirements and has a very strong competitive advantage in short run printing. Both Manroland and Fuji Xerox are the leaders in these two industries. The strong alliance between these two institutions will definitely bring more comprehensive services to the customers and help them achieve wondrous results."
Manroland and Fuji Xerox have entered into a new stage of development. Both companies believe that through their concerted efforts, they can provide the Chinese printing enterprises with tailor-made solutions in both offset and digital printing.


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