For the third time in a row, Konica Minolta is the leader in Austria in the overall production printing market, the overall office market, and office color systems: These are the results of the independent Swiss market research company infosource 2019 for Konica Minolta. In Production Printing, the company achieved a market share of 39 percent, and in Office A3/A4 the figure was over 19 percent.
"Printing continues to be our core business, and our efforts to steadily expand our market leadership confirm our strategic approach. We focus on holistic support for our customers and offer high-quality systems technology, workflow support, special applications and multi-channel marketing services in production printing. Our customers and interested parties were recently able to see this for themselves at Printexperience 2020," says Peter Karasegh, Product Manager Professional Printing Austria.
Market leadership in production printing maintained
The overall production printing market shrank by seven percent in 2019. Nevertheless, Konica Minolta Austria was able to maintain its market leadership and in some areas, such as black and white systems, grew by up to 16 percent in terms of unit sales. The innovative IQ-501Intelligent Quality Care System contributed to the very good overall success. This was excellently accepted by the market.
Front runner in the overall office A3/A4 market
Despite an overall Office A3/A4 market shrinking by about ten percent, Konica Minolta was able to sell slightly more systems, thus achieving market leadership in the overall market for the first time. The main driver for this success was the bizhub i-series, which was introduced in mid-2019 and impressed professional users with its innovative technology.