Have you have ever heard of a term 'Digital Signage'? Digital Signage is a kind of digital media which displays information and advertisement in public area. It is expected that the market size of digital signage will reach KRW 13 trillion and create 55,000 new jobs by 2020. Today, LG Display Newsroom will provide in-depth explanation on the digital signage market, which is expecting a high growth, and LG Display's digital signage technology.
Emerging market, Digital Signage
Recently, Digital Signage has shown a sharp growth trend and has been receiving a spotlight from the market. Digital Signage refers to a kind of digital media that present diverse information, including advertisement, through connecting networks to displays, such as Kiosk, panel, external wall of building, and hologram.
LG-Display-Digital-Signage
According to the report "Evolution of Digital Signage and Economic Effectiveness" researched by KIET, it is expected that the market size of digital signage will reach KRW 13 trillion and create 55,000 new jobs by 2020. For reference, domestic Ramen market size is approximately KRW 2,000 billion and the market of smart home reaches around KRW 10 trillion. Therefore, Digital Signage is indeed a newly-emerging blue ocean in the display market.
Why is digital signage emerging?
Digital signage market is receiving attention because display technology is evolving and advertising medium is transforming into a new form thanks to the advancement of wire-wireless network technology. This evolution of advertisement has received much attention from advertisers, as the new form improved the quality of advertisement by providing valuable information to end-users.
LG-Display-Worlds-Largest-Ultra-HD-SignageThe displays using digital signage can be found in diverse places of our daily lives, ranging from an advertisement of standing signboard located inside a building to small displays inside metro or elevator, and large display devices designed on the external of building.
Digital Signage's adoption
① Display advertisement
The most widely-established digital signage is a display used for the purpose of PR and advertising. The representative cases are displays inside a large shopping mall or exhibition hall that present information and advertisement.
LG-Display-Digital-Signage_wall
② Public transportation information system
If the digital signage is adapted to the public transportation information system, citizens will be able to check arrival time of bus and metro, traffic accident situation, information on delay of public transportation, and etc in a real time. Citizens will easily find the current traffic situation and the nearest bypass as well.
③ Situation room
In a situation room of police department, airport, and other organization related to security and disaster management, there are large sized displays. Such large scale of video wall is also an example of digital signage. Display, which is used in the situation room, needs to use the narrowest bezel to clearly display as much information as possible without distortion.
